Integrated Brand Management

Over the past decade, Matrix Integrated,a Brand Management Company from Kolkata, has been offering a gamut of brand management services that seamlessly integrate with each other. The flagship company of Matrix Integrated is Matrix Direct Communications Pvt. Ltd., which was set up in 2001. Matrix Direct offers creative, innovative and effective integrated communication and marketing solutions to some of the best national and international brands.

With the increasing importance of events and activation, Matrix Events was established in 2004 as a specialized corporate Event Management company in Kolkata. Within a short span of time, Matrix Events has curved out a distinct niche for itself, with more than a thousand corporate events hosted in India and abroad.

While each of these divisions and companies function independently, when there is an opportunity that requires an integrated approach, cross-functional teams are deployed to deliver synergistic solutions that ensure comprehensive and effective brand management.

Matrix Integrated has emerged as a leading Advertising Agency from Kolkata with a global span, specialized as brand management organisation because of its unrelenting focus on service excellence, its in-depth understanding of market dynamics and its ability to devise innovative solutions that can transform brands.

It has been a wonderful journey, and the road ahead appears to be even more exciting. We thank all our brands for the trust they have shown in us, and for continuously enriching the lives of everyone at Team Matrix!

ITC Vivel’s ‘Gorgeous Skin’ Campaign on Wheels
The first of a kind promotional initiative being done in India was conceptualized for ITC Vivel to promote its brands - Vivel Cell Renew and Vivel Perfect Glow. A bus, plying across popular areas in the city and stationed at youth colleges was modified to a salon
lounge and accompanied by a session featuring a detailed skin analysis and recommendation by professional skin experts followed by a face treatment to give a complete product experience to the consumers.
ITC Vivel at the Good House Keeping Show and Malls
The promotion of ITC Vivel's Cell Renew and Perfect Glow was extended in the Good Housekeeping Show and in malls across Mumbai and Pune by developing the Vivel Salon Lounge to give the customers a complete experience of
the product application.The unique stall design received great response and the presence of celebrities from the film fraternity added glamour to the event.The majestic show was inaugurated by actress, Maria Goretti on 28thFeb. 2013. Another attraction was a chat show on Gorgeous Skin where the actress AditiRaoHydari shared her health & good skin secrets.
Philips In-shop Branding
We successfully executed the in shop branding for Philips Auto Division at Mumbai and Vashi for the two wheeler and four wheeler automobile business. The same project has now been extended to Goa and in time to come will be implemented in
other regions.
Matrix Events
Latest News
  • Tata Agrico Parivaar Meet
    Istanbul
    The Tata Agrico Parivaar meet was held at Istanbul in February ’13. The meet provided an opportunity for Tata Agrico to define its way forward- towards new horizons and new directions. The Istanbul meet proved to be a memorable experience with the bosphorus cruise and the Parivaar
    celebrations being important highlights of the trip. Visits to the Topkapi Palace, Hagia Sophia and Blue Mosque rounded up the trip, followed by an outstanding shopping experience at the Grand Bazaar.
  • Tata Tiscon Annual Dealers Meet
    Pattaya
    The Tata Tiscon Eastern zone annual dealers meet was held at Pattaya in December, ’12. The event, celebrated the milestones and achievements of the Bengal Tigers that have made Tata Tiscon the most popular brand of rebar in West Bengal.
  • Tata Tiscon 1 million tonnes Celebration
    Cape Town
    A milestone event that reflected the spirit of South Africa, with performances that included Marimba drummers, African dancers, a military band and other local performances that created an ambience that was truly celebratory.
  • Tata Steelium 10 years Celebration
    Vienna
    An event that captured the landmark achievements of the Tata Steelium brand, through performances that reflected the product attributes like flexibility, strength and durability. Presented in an operatic style with Viennese ballet dancers, acrobats, pianists and tenors.
  • Tata Building India
    One of our key activation initiatives with a CSR element, the Tata Building India Essay Competition is India’s largest essay competition. We cover approximately 2.5 lakh students every year across West Bengal and Orissa, with Assam being a new territory that we shall be covering this year.
Clients & Brands